The growing potential of phytochemicals in personalized medicine and drug discovery

Abstract

In recent years, the field of drug discovery has witnessed an increasing interest in natural compounds, particularly phytochemicals, due to their broad therapeutic potential. Phytochemicals, the bioactive compounds found in plants, have been used for centuries in traditional medicine. However, their role in modern drug discovery and personalized medicine is expanding due to advances in biotechnology, improved understanding of their mechanisms of action, and a greater emphasis on personalized treatment approaches. These plant-derived compounds hold promise for developing more targeted therapies for chronic diseases such as cancer, diabetes, and cardiovascular disorders, while also offering solutions to the growing problem of drug resistance. Despite this promise, significant challenges remain in fully harnessing their potential for personalized medicine.